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Windstream

Small Business Solutions

Client

Challenge

Position Windstream as a leader in technology and data solutions to small businesses across a highly fragmented geographical footprint.

Insight

Local business owners and IT professionals are constantly referring to multiple sources of information, from social media to published articles, before deciding on solutions for their telecommunication needs.

Solution

With a dual approach of geo-targeting and overlaying audience data, we stretched messaging across multiple media touch points to reach our audience everywhere they turned for support, including broadcast, digital, print, and local event sponsorships.

Result

  • Hyper-targeted media allowed Windstream to garner a much higher awareness among small business owners in our markets and excited the local salesforce.

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