Properly capture mobile impressions within our digital campaigns to credit the impact of mobile advertising on desktop conversions
Vanguard’s conversions are primarily on desktops, and while the campaigns are designed to be desktop-only, upwards of 12% of impressions still serve on mobile devices (smartphones and tablets).
We developed a customized tech stack using an ad tech partner that injected mobile specific data into our fractional attribution solution.
noosa yoghurt spoons up likely buyers with YouTube. The Media Kitchen, a Google Partner, leveraged two-part and three-part video ad sequences on YouTube to dramatically increase ad recall and purchase intent for Colorado-based noosa yoghurt.See Case Study