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Noosa

Eater

Client

Challenge

Grow the brand locally within the foodie scene, and establish Noosa as the Yoghurt Like No Other - particularly catering to affluent women.

Insight

Foodies are engrained in the cultural capitols of their communities, and are influencers among their peers. To tap into this influence, we need to serve them the quality they expect.

Solution

Partner with a dominant voice in the foodie scene to create a photo series featuring local chefs recipes, featuring noosa Yoghurt as a key ingredient.

Result

  • 56,008 Page Views vs. Publisher benchmarks of 25-40K
  • 3:38 Ave Time Spent vs. Site Avg. of 2:53
  • 75% increase in Purchase Intent

More Work